iOS apps are getting launched on a daily basis and with the
clutter chances are that your app may just get lost in the world full of apps,
and your target audience will get distracted with other apps or worse find your
competitors app. Imagine investing all that money on creating the perfect app
for your business, but no one is able to find you online. That can be quite a
nightmare for any business owner; to help your app come in front of your target
audience there are a few things that you need to do which is also known as
optimizing your app. In simple terms, it is more like using some tricks of the
trade, that will get your app on the of the search results when your customers
are looking for services that you offer.
This means that you beat your competition and take away their business too!
Below is a list of things you can do, to optimize your ios
app and make the development cost worth every penny.
The First Thing Your Customers Notice
Obviously! The logo is really important, it has to be the right
size, should be relevant to your business, to cut it short – it has to look
awesome. There is a reason why designers do what they do. One glimpse is all it
takes; if the logo is attractive enough to get a user engaged you have hit it
out of the park.
Pick the Right Name
This should have been first on the list, because it is that
important. Your app name plays a major role because if it has the right keyword
attached to it, and your customers are searching that word chances are you will
be way up on the list. Also don’t forget to associate your app with the right category;
this is a no-brainer but still these things tend to happen.
Describing your App
This is key, your canvas, and the place you must take full
advantage off. Do the research, find out the keywords
that are most searched for and use them creatively, to ensure your app gets
ranked for those keywords and be easily found.
Use the Best Images
There is a reason why they say a picture says a thousand
words! Make use of the number of images you can upload as screen shots. Upload
the ones that promise the best experience your customers are expecting. Browse through
the game section and see the images of some of the ios game apps, don’t you
feel like downloading them right away? That’s the art of design; it creates an
urge of tapping that download button.
Ask for Some Love
If your customers love your app, make sure they are rating
it. This boosts ranking and invites more downloads. To put it simple, it’s like
digital word of mouth advertising, other users see ratings and read reviews, it
helps create that little bit of trust needed to download the app.
BONUS
If you have invested time building it yourself or you have hired an ios app development company to
build your app for you. Go get the word out! Create a fan page, email people,
blog about it, share it on social networks use every form you can to get people
to download your app. Getting external links not only help in ranking, but it
spreads awareness among other people as well.
